The Business of Music @ The White Horse

Peter Aiken of Aiken Promotions

Smarter Egg is honoured to be collaborating with the White Horse Winter Music Festival for a special event on the theme of The Business of Music.

Joining us in the Red Chair will be Peter Aiken, of Aiken Promotions, one of the most influential figures on the Irish music scene.

Peter has been responsible for bringing some of the world’s greatest music acts to Irish music venues. From true legends like Bruce Springsteen and Bob Dylan to newer stars like Beyonce and Ed Sheeran, Peter’s experience at the top of the music industry is second to none.

Jack O'Rourke


Amongst the Egg Talkers will be rising star, Jack O’Rourke. Jack’s songwriting and performing skills are capturing a growing following, and he delighted a national audience with his recent Late Late Show performance.

Also speaking will be Joe Lennon, CEO & Co-Founder of Subwoofr, a Cork-based startup that provides music artists with tools to help them make more money in the digital era.

And we’ll hear from music industry veteran Michael Carr of Blue Monkey PR and 96FM. Michael has managed and promoted bands, written and broadcasted their stories and is actively involved in the music scene.


Pre-booking is essential for our White Horse events as it is an intimate venue and tickets normally sell out.

Smarter Eggs at The White Horse is a different kind of business event. In an intimate music venue, you connect with inspirational people and get to hear their stories up close and personal. Add in some delicious food, and sparkling conversation, and you have an evening that will inspire and delight.

To ensure you don’t miss out on future events, you can sign up to our special White Horse events list here

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