Maximum vs Optimum

Much of what drives us points towards the maximum. We’re looking for more, and acting to get the most.

But sometimes we notice that maximising isn’t always in our best interest. 

As it happens, a lot of the coaching work I do is to help people untangle knots that have arisen from prioritising maximum over optimum.

Often, we chase the maximum based on external (unhelpful) influences, largely unconsciously. This also can work in tandem with primal motivation, driven by fear or greed (again, unconsciously).

When we assess our options from a wiser perspective, we almost always reset the pointer towards the optimum.

It’s worth spending more time finding that wiser perspective.

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