This is a challenging question that we explore on our ‘Break From The Pack’ programme.
Many people have engaged with this concept in the blogosphere. Frank Prendergast and I explored what the idea means for us.
And here’s a great collection of perspectives on this book, including inputs from Kevin Kelly, Seth Godin and Malcolm Gladwell, as well as an interview with Anderson himself.
What’s your take? How does this concept apply to your business?