Hitting the target

We don’t always hit the target.

As professionals, the essence of what we do is to hit targets. It feels great when we do but the nature of hitting targets is that sometimes we miss.

And the whole point isn’t to hit the target every time. What counts is that we aim and fire. And do it again.

Collectively, we lose more not from the targets that were missed but from the attempts that were never made.

Please continue to aim. And to fire.


This post was adapted from one of Aodan’s Sunday morning newsletters, eagerly anticipated by hundreds of readers. Give yourself the gift of that weekly wisdom by signing up here.

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