Egg Talks: ‘Relentless’ in what they do – Mary White

Mary White has written the first major book about an Irish women’s sports team, and she passionately believes that it was a story that needed to written.

She left behind a full-time job as a journalist to pursue her dream. And in this Egg Talk she gives us a sense of why.

Before Eamonn Ryan took over the managerial role in 2004, the Cork ladies football team had no history of success. They hadn’t won a single Munster championship, let alone an All-Ireland. Incredibly, in the eleven years since, they have won ten All-Irelands.

Mary was in a unique position to tell this story given her involvement as a player, as PRO, and as a journalist reporting on the team.

Some of the highlights of the team’s story shared by Mary include:

  • a team with a losing habit divided by club rivalries
  • a new coach, fighting cancer, and leading by example
  • the philosophy of commitment based on “a choice, not a sacrifice”
  • the endless pursuit of learning, always assessing progress
  • a dramatic turning point in a losing dressing-room in Cahirsiveen
  • a culture based on high expectations rather than rules
  • a relentless pursuit of success, and a habit of winning close matches
  • how courage was the team’s greatest resource

Mary’s book ‘Relentless – The Inside Story of The Cork Ladies Footballers’ is already attracting widespread acclaim and is in contention for awards.

Mary White, author of  "Relentless - The Inside Story of the Cork Ladies Footballers", speaking at the Smarter Egg "Business of Sport" event at The White Horse. Photo Donagh Glavin

Mary White, author of “Relentless – The Inside Story of the Cork Ladies Footballers”, speaking at the Smarter Egg “Business of Sport” event at The White Horse. Photo Donagh Glavin

This talk was recorded at a Smarter Egg event at Upstairs at the White Horse, Ballincollig, Ireland in November 2015. The video footage was filmed and edited by AV3 Productions.

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