Brad Allen is an executive coach and mentor, working with leaders and business owners.

In this introspective and sometimes emotional talk, Brad challenges us to raise our awareness about our ‘borrowed beliefs’.

He shares his own story, of how he repeatedly followed a cycle of perform-thrive-not perform, before he came to realise the ineffectiveness of basing his decisions on other people’s beliefs.

You’ll learn about Brad’s two laws of choice, and how employing these can significantly improve your decision making.

And once you hear the story about the leg of lamb, you’ll understand why!

You can find out more about Brad’s work at Simply Effective.

Brad Allen speaking at the Smarter Egg Performance event at The White Horse, Ballincollig. Photo Donagh Glavin

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This talk was recorded at a Smarter Egg event at Upstairs at the White Horse, Ballincollig, Ireland in June 2015. The video footage was filmed and edited by AV3 Productions.

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