Back to school!

back to school

Is there anyone in the world who sees those three words and instantly rejoices?!

My recollections of summertime as a schoolboy are generally happy ones. The freedom to sleep late. The freedom to come and go as you please. Playing indoors or outdoors depending on the generosity of the weather. Trips here and there. The beach. Ice cream. The ‘milk’ headache when you came inside from playing ball and gulped a cold drink. Reading books and magazines for fun, not because you ‘had’ to.

And then, when it seemed like you were living the perfect existence, it happened. Somewhere, most likely passing by a shop front, you see this truly horrible sign.

Back To School!

How could someone put an exclamation mark after it? Didn’t they realise that this was a grave and sickening message. How could anyone be jovial or excited?

The end of the summer was nigh. The end of freedom. The end of happiness.

Or so it seemed.

As it happens, I quite enjoyed school. Unlike many of my friends, I don’t suffer from nightmares about schooldays or exam stress. I even remember being quite enthralled by the ‘newness’ of the new school year with the new books and fresh copies.

But I hated the concept of ‘back to school’. And I still do.

Now, when I walk past a shop front and I see the big BTS signs encouraging me to buy whatever they believe children need, I still experience a residual resentment. And I wonder if other people feel the same? Is this the smartest way of marketing your schoolchild products/services? Are you as likely to generate a chill as a desire to enter the shop?

And of course, in the same way that Christmas now begins in October, it appears that the BTS signs emerge in early June.

So, as we embark on a new season of exciting learning programmes at Smarter Egg, can I be strong and avoid any references to going back to school? September sees the launch of two new Break From The Pack groups as well as the introduction of our new Overcoming Procrastination programme.

Back to school! Is it just me?!

One thought on “Back to school!

  1. Paul O'Mahony (Cork, Ireland)

    No, you are not alone. I too have no good memory of going back to that institution. (I take the view that that institution is best treated as if it were a “Macbeth”.)

    You are spot on about shops missing a trick.

    “Going back to learning together” might be a better strap line – but a bit abstract.

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