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	<title>Comments on: Feeling the fear&#8230; or is it wrath?</title>
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	<description>Connecting &#38; developing people</description>
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		<title>By: Aodan Enright</title>
		<link>http://smarteregg.com/feeling-the-fearor-is-it-wrath/comment-page-1/#comment-10</link>
		<dc:creator>Aodan Enright</dc:creator>
		<pubDate>Tue, 05 May 2009 09:18:55 +0000</pubDate>
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		<description>@John
I do have a certain amount of sympathy for Susan Jeffers as she has invested a lot of work in building the &#039;Feel the Fear&#039; brand. But I really do wonder about the aggressive legal approach and as you say, it&#039;s especially inappropriate when dealing with the blog-based audience.

Is it as simple as saying this is &#039;old school&#039; publishing/broadcasting expectations colliding with the new realities of the &#039;post-media&#039; world, as Jeff Jarvis likes to call it?

@David
Completely agree about lawyers first. It&#039;s quite a lazy approach; issue a warning rather than taking the time to contemplate the benefits of an alternative engagement.</description>
		<content:encoded><![CDATA[<p>@John<br />
I do have a certain amount of sympathy for Susan Jeffers as she has invested a lot of work in building the &#8216;Feel the Fear&#8217; brand. But I really do wonder about the aggressive legal approach and as you say, it&#8217;s especially inappropriate when dealing with the blog-based audience.</p>
<p>Is it as simple as saying this is &#8216;old school&#8217; publishing/broadcasting expectations colliding with the new realities of the &#8216;post-media&#8217; world, as Jeff Jarvis likes to call it?</p>
<p>@David<br />
Completely agree about lawyers first. It&#8217;s quite a lazy approach; issue a warning rather than taking the time to contemplate the benefits of an alternative engagement.</p>
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		<title>By: David Cain</title>
		<link>http://smarteregg.com/feeling-the-fearor-is-it-wrath/comment-page-1/#comment-12</link>
		<dc:creator>David Cain</dc:creator>
		<pubDate>Wed, 29 Apr 2009 21:41:57 +0000</pubDate>
		<guid isPermaLink="false">http://smarteregg.com/?p=239#comment-12</guid>
		<description>Maybe &quot;What would a courteous professional do&quot; would have been a good model for Ms Jeffers to follow.  Making first contact with via lawyer?  Why not talk to him first?

I know we need trademarks, to prevent exploitation, but lawyers-first is just plain rude.  Surely Leo is ver approachable, and wasn&#039;t trying to steal anyone&#039;s fame.

Here’s my take: http://www.raptitude.com/2009/04/get-up-stand-up/

My goal was to get as many people talking about it as possible, and make it &lt;b&gt;resoundingly uncool&lt;/b&gt; to threaten other writers before talking to them.  We need to set a precedent of politeness between writers.</description>
		<content:encoded><![CDATA[<p>Maybe &#8220;What would a courteous professional do&#8221; would have been a good model for Ms Jeffers to follow.  Making first contact with via lawyer?  Why not talk to him first?</p>
<p>I know we need trademarks, to prevent exploitation, but lawyers-first is just plain rude.  Surely Leo is ver approachable, and wasn&#8217;t trying to steal anyone&#8217;s fame.</p>
<p>Here’s my take: <a href="http://www.raptitude.com/2009/04/get-up-stand-up/" onclick="javascript:pageTracker._trackPageview('/outbound/comment/www.raptitude.com');" rel="nofollow">http://www.raptitude.com/2009/04/get-up-stand-up/</a></p>
<p>My goal was to get as many people talking about it as possible, and make it <b>resoundingly uncool</b> to threaten other writers before talking to them.  We need to set a precedent of politeness between writers.</p>
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		<title>By: John Prendergast</title>
		<link>http://smarteregg.com/feeling-the-fearor-is-it-wrath/comment-page-1/#comment-11</link>
		<dc:creator>John Prendergast</dc:creator>
		<pubDate>Wed, 29 Apr 2009 10:04:40 +0000</pubDate>
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		<description>This is a really interesting example of the conflict between those that have worked hard and built value into brands in the traditional economy and Web 2.0 proponents.

Traditionally if you built brand value you defended  it tooth and nail against all comers, the problem is that this doesn&#039;t always work with bloggers as Ms Jeffers is learning the hard way.

In my view there is no &quot;right&quot; answer here. It&#039;s not cut and dried as the promoters of Pirate Bay are finding to their cost at the moment. You can&#039;t necessarily just take the IP or property of others and re-use it with impunity, however bigger brands are beginning to understand that it may be a good idea to &quot;engage&quot; and try to understand how to leverage the commercials of online communities.

I think your idea of communicating with those who are using/abusing or referencing your work is a great one. Heavy handed legals often backfire with this audience....

Just my 2 cents worth...

JohnP</description>
		<content:encoded><![CDATA[<p>This is a really interesting example of the conflict between those that have worked hard and built value into brands in the traditional economy and Web 2.0 proponents.</p>
<p>Traditionally if you built brand value you defended  it tooth and nail against all comers, the problem is that this doesn&#8217;t always work with bloggers as Ms Jeffers is learning the hard way.</p>
<p>In my view there is no &#8220;right&#8221; answer here. It&#8217;s not cut and dried as the promoters of Pirate Bay are finding to their cost at the moment. You can&#8217;t necessarily just take the IP or property of others and re-use it with impunity, however bigger brands are beginning to understand that it may be a good idea to &#8220;engage&#8221; and try to understand how to leverage the commercials of online communities.</p>
<p>I think your idea of communicating with those who are using/abusing or referencing your work is a great one. Heavy handed legals often backfire with this audience&#8230;.</p>
<p>Just my 2 cents worth&#8230;</p>
<p>JohnP</p>
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